1 “Mapping the future of global travel and tourism,” June 2016. www.visa.com/travelinsights. Bottom line: those who have the means will travel regardless of their age. Examples of such forward-looking statements include, but are not limited to, statements we make about Visa’s business, economic outlooks, population expansion and analyses. The report also states that by the year 2003, the number of American women online will increase to 78.8 million, accounting for 51%, as men online will grow to 75 million representing only 49% of total active adults. Per capita spending is approximately $467, more than double the average.

The above findings are significant when you consider the expenditure per night of people aged 65+, since older tourists spent less on transport and on accommodation as domestic holidays and non-rented accommodation are generally cheaper.

Tourism is an important activity in the EU which has the potential to contribute towards employment and economic growth, as well as to development in rural, peripheral or less-developed areas. Smartphones have facilitated the usage of the internet for most people, but especially for seniors. This increase in the older population has brought many changes. regardless of the type of the trip, tourists aged 65+ spent less. The number of senior citizens is on the rise: In 2010, there were 40.3 million people aged 65 and above, comprising 13% of the overall population. “Waning net dominance in the U.S. will be reflected in more diverse content and globalized services,” states Claudine Thompson, Senior eMarketer Analyst and author of the eDemograhics report. The share of each of the other age groups in the tourist population was at least equal or higher to the share of the respective group in the total population. Formerly known as the group least likely to be online, seniors have increased their online presence to a 38% increase since last year. Tourists aged 65+ had very different reasons not to travel compared with other age groups. Older adults and people of any age who have serious underlying medical conditions like heart or lung disease or diabetes seem to be at higher risk for developing more serious complications from COVID-19 illness. Newly established online services and communities are partly responsible for the rise in internet usage by senior citizens.

Life expectancy has increased 30 years in the past century, extending the life of our members. Despite increases in senior travel overall, the frequency at which most seniors travel is lower than other age groups—half the rate of younger travelers. Tourists aged 65 or over accounted for nearly 1 in 4 tourism nights for private purposes spent by EU residents aged 15 or over (see Figure 3). By holding income constant—looking only at cross-border travel for those in the same income bracket—the research indicates that very little changes in travel propensity with age.

During long domestic trips (Figure 11b) and long trips abroad (Figure 11c) spent in rented accommodation, the average daily expenditure of persons aged 65+ was higher than the daily expenditure of people aged 15-64 for comparable trips (differences of +2% and +9% respectively). Only in Belgium, Bulgaria, Estonia and Malta the share of domestic nights was lower for senior tourists compared with the other age groups. Fortunately, the rising traveling class and senior population will also offset an impending shift in population demographics. This has major implications for the travel and tourism industries. The Media Metrix Report shows that this group now comprises 20 percent of total online users outpacing 18-24-year-olds who trail at 17.5 percent. The survey found that young people are more likely to use the Net for entertainment and socializing, while older folks spend most of their time on more serious matters. The daily e-zine for everyone over 50 who feels way too young to be old. Tourists aged 65+ were more likely to make longer tourism trips, trips within their country of residence (domestic trips) and trips spent at non-rented accommodation, for instance at holiday homes they owned (see Figure 9). Avoiding those cringe-worthy photos is a good start! It may be true that older people are not always as internet savvy and younger ones, but their online shopping is just as active. No significant difference was observed between the younger and older tourists regarding trips to visit relatives and friends (see Figure 2). Prior to joining Visa, Lung was a vice president/senior analyst for Moody’s Investors Service based in Hong Kong, where he covered the Asian banking market. Senior Travel Clubs/Groups: Senior travel clubs/groups organize trips for its members, offering vacation packages at great rates and provide a wonderful way for solo vacationers to travel with a group of like-minded seniors. In the same survey, it was found that 75% of seniors who use the internet said that they use it on a daily basis. (the ‘Information’) should be considered directional only. Not much has changed in Boomer travel plans between 2018 and 2019. In other words tourism behaviour was not affected significantly by age. Amongst minority groups, Asian households outpace all other race/ethnic groups in the percentage of households online. Today’s baby boomer generation will become a critical demographic for the global tourism industry in coming years. Figures 11a to 11d look at groups of trips that are similar in nature in order to reduce the structural effects of the trip's characteristics. More than half of European residents aged 65+ (51 %) did not participate in tourism in 2018, compared with 32 % of people aged 15-64. Visa is not responsible for your use of the Information, including errors of any kind, or any assumptions or conclusions you might draw from their use. More than half of European residents aged 65+ (51 %) did not participate in tourism in … This large increase is largely due to many medical and technological improvements, which have helped us live longer. (eMarketer 2000). According to a Greenfield Online consumer research study, an amazing 92 percent of wired seniors have window-shopped online and 78 percent have made a purchase. Richard Lung is a senior director and international economist at Visa.

The share of older people aged 65 or over not participating in tourism was 21 % in Finland and 25 % in the Netherlands and in Sweden. Workplace net users access the internet for longer periods than home-based users. He also held senior positions with the Federal Reserve Bank of San Francisco and U.S. Treasury Department. Compared to 18- to 24-year olds, seniors spend on average 6.3 more days per month on the Internet, stay logged on 235.7 minutes longer and view 178.7 more unique pages per month. Suddenly Senior and Retired.com are servicing the most desired consumer on earth – retirees. This page has been accessed 40,488 times. Elder Treks, Row Adventures and Walking the World specialize in adventure travel, something many boomers are searching for. Similarly, at lower income levels—or as income levels fall—so does travel propensity. According to a Baruch College-Harris Poll commissioned by Business Week Magazine. The spending of older adults reaches almost every market, from home goods to fast food. It shows that only 3 % of trips made by EU residents aged 65 or over were for professional purposes, while in the other age groups business trips accounted for 13 % of all tourism trips made. According to the report, 54% of Asian households are actively online compared to 39% of white households, 33% of Hispanic households and 30% of black households.

All statements other than statements of historical fact could be forward-looking statements, which speak only as of the date they are made, are not guarantees of future performance and are subject to certain risks, uncertainties and other factors, many of which are beyond our control and are difficult to predict. Also, According to a Greenfield Online consumer research study, an amazing 92 percent of wired seniors have window shopped online and 78 percent have made a purchase. Most travelling is done domestically, but there are many who do venture on international travels. Finland had by far the lowest general non-participation rate (only 9 % of the population aged 15+ did not engage in tourism), followed by the Netherlands and Sweden (both with 15 %). It should be mentioned here that Norway had even lower shares, with only 7 % of the population 15+ and 13% of people aged 65+ not participating in tourism. The peak season, the shoulder season and the winter season for the two age groups are now analysed using pie charts. As previously mentioned, the elderly are increasing in numbers, which could mean a boost in the travel and tourism sector. In Table 3, the main reason for not travelling is highlighted for each country and for each age group (15-64 and 65+). Since this article focuses on comparing senior citizens with the rest of the population, only trips for personal purposes are considered for this publication. Looking at the 15-64 age group, in 22 of the 27 EU Member States, financial reasons were mentioned most frequently. This distinction helps explain why senior international travel is increasing overall, despite the lower frequency of travel among seniors as they get older. The sample was based on VisaNet data and enhanced using anonymized demographic and income data from third-party sources4, comparing people who traveled internationally in 2015 with those who did not. There were still major discrepancies between countries. Includes senior statistics, senior consumer information, etc. This article was based on earlier analyses performed for the workshop of the Directorate General Growth of the European Commission ‘Towards an age-friendly tourism: Opportunities for low and medium season’ which took place in Brussels in September 2016. Income, not race, shapes the digital divide. .

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