Austin Craig, who works with the Orabrush marketing group, spoke at the Small Business Summit 2012 in Manhattan today, and he had some great insights on how to market through social channels. We were also honored as Webby Award nominees. "If you have creative, meaningful content, that will get noticed.". A look into the tech transformations underway at the world's largest companies. The record breaking video has 8 million views.As a creative lead at Molio, the ad-tech firm spun out of Orabrush, I wrote and directed videos for household name brands like Wilson Golf.While at Molio, I wrote and directed this piece for ghd hair. It was one of my favorites from my time there. The YouTube channel became a massive hit, and it found new ways to spread the word. Our season included ten 25-minute episodes with ten truly unique guests, as well as additional interviews and web-exclusive content, featuring YouTube stars, musicians, activists, filmmakers, and more.I’m really proud of what we put together, and it was incredibly rewarding to work with so many artists I personally admire, including my own crew.Learn more about The New Creatives on Facebook, Instagram, and at BYUtv.org.
So how can a small business like this appeal to the masses on a tight budget?
That was fun. As executive producer, writer, and cohost for their newest podcast Hidden in Plain Sight, I explored how the massive amount of data being created every day was illuminating solutions to some of the world’s most complex problems.
Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. The brilliance of the product made the work easy. Naturally, the app itself got a ton of exposure—it has gotten more than 500,000 downloads since. A leading-edge research firm focused on digital transformation. Many of our best were part of initiatives that never launched, and the videos never publicly showcased.
I write, produce, voice and act in film and video of all kinds. The Orabrush Facebook page has around 300,000 fans—strange, for something as simple as a tongue cleaner.
Our entire strategy was founded on YouTube video. View Austin M. Craig’s profile on LinkedIn, the world's largest professional community. It contacted them and had them do product reviews of the brush. Using the simple statistic of where bad breath comes from and Austin Craig’s conversational comedy; Marmon produced this commercial for less than $500 in a pool hall: Garnering over 24 million views on YouTube to date , this video initially drove over 10,000 units in sales for Orabrush …
Account active It promises to get rid of your bad breath.
Kudos for this accomplishment also go to colleagues at the Harmon Brothers, Ackermania Creative, and Molio. We successfully crowdfunded a documentary film about the experiment, raising over $70,000 on Kickstarter and significantly more in direct cryptocurrency contributions and sponsorship.
Just for FunIn college, I did a little YouTube channel with my roommates called No Parents TV. Marketer atOrabrush. Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. Orabrush also used YouTube celebrities to its advantage. Sign up for Innovation Inc. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Whether it's a masterpiece filmed on iPod, a vision edited on Android, or an action-cam thrill ride, we want to see it. It was a ton of fun, but alas, life happens, and our little channel ended when we all got busy.I flirted with the idea of starting my own YouTube channel. as well as other partner offers and accept our, Screengrab from AllThatGlitters21 on YouTube.
In between projects, I’ve taken independent directing and producing gigs. Across all channels, my videos have received roughly 100 million views online. I was hopeful to launch on Kickstarter. It put up a humorous video featuring an app that can detect bad breath, which got tons of views. But when BYUtv approached me and asked if I’d produce a show for them, I took that opportunity to develop The New Creatives. "If you have creative, meaningful content, number three subscribed sponsored channel. Here's how Orabrash did it: Videos sparked the growth of Orabrush, but it's not enough to just shoot a couple infomercials and upload them on to the web. Many of our best were part of initiatives that never launched, and the videos never publicly showcased. How'd it manage that? Now, Orabrush's channel is the number three subscribed sponsored channel on YouTube, behind only Old Spice and Apple, says Craig. Great films come from invention, creativity, and story. Often I pursue projects simply because I want them to exist, not because it has the imminent prospect of making me money. I also had the pleasure of playing emcee at our numerous events.After the token sale, we continued to build the name of Mainframe with creative media and events to compellingly communicate with everybody we encountered. We raised $62,000 in a month, and pre-sold $750,000 worth of product before shipping just a few months later.If a wedding and marriage weren't challenging enough, my wife Beccy and I did something completly different. And sometimes it’s just for fun. Despite announcing our efforts the same week as the Edward Snowden revelations, we still got coverage in major tech (Fast Company, PandoDaily), finance (WSJ, Bloomberg), and film (Variety, Hollywood Reporter) press. We want to see what happens when everybody, from the seasoned film pro to the aspiring teen auteur, uses the gear we already have in our pocket. In addition to the lifestyle experiment on camera, I ultimately took the helm as director and editor of the film as well. Subscriber Our Bad Breath Test was named one of the most Iconic Ads of YouTube's first decade alongside brands like Old Spice, Dove, and Pepsi.
Austin Craig, who works with the Orabrush marketing group, spoke at the Small Business Summit 2012 in Manhattan today, and he had some great insights on how to market through social channels. We were also honored as Webby Award nominees. "If you have creative, meaningful content, that will get noticed.". A look into the tech transformations underway at the world's largest companies. The record breaking video has 8 million views.As a creative lead at Molio, the ad-tech firm spun out of Orabrush, I wrote and directed videos for household name brands like Wilson Golf.While at Molio, I wrote and directed this piece for ghd hair. It was one of my favorites from my time there. The YouTube channel became a massive hit, and it found new ways to spread the word. Our season included ten 25-minute episodes with ten truly unique guests, as well as additional interviews and web-exclusive content, featuring YouTube stars, musicians, activists, filmmakers, and more.I’m really proud of what we put together, and it was incredibly rewarding to work with so many artists I personally admire, including my own crew.Learn more about The New Creatives on Facebook, Instagram, and at BYUtv.org.
So how can a small business like this appeal to the masses on a tight budget?
That was fun. As executive producer, writer, and cohost for their newest podcast Hidden in Plain Sight, I explored how the massive amount of data being created every day was illuminating solutions to some of the world’s most complex problems.
Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. The brilliance of the product made the work easy. Naturally, the app itself got a ton of exposure—it has gotten more than 500,000 downloads since. A leading-edge research firm focused on digital transformation. Many of our best were part of initiatives that never launched, and the videos never publicly showcased.
I write, produce, voice and act in film and video of all kinds. The Orabrush Facebook page has around 300,000 fans—strange, for something as simple as a tongue cleaner.
Our entire strategy was founded on YouTube video. View Austin M. Craig’s profile on LinkedIn, the world's largest professional community. It contacted them and had them do product reviews of the brush. Using the simple statistic of where bad breath comes from and Austin Craig’s conversational comedy; Marmon produced this commercial for less than $500 in a pool hall: Garnering over 24 million views on YouTube to date , this video initially drove over 10,000 units in sales for Orabrush …
Account active It promises to get rid of your bad breath.
Kudos for this accomplishment also go to colleagues at the Harmon Brothers, Ackermania Creative, and Molio. We successfully crowdfunded a documentary film about the experiment, raising over $70,000 on Kickstarter and significantly more in direct cryptocurrency contributions and sponsorship.
Just for FunIn college, I did a little YouTube channel with my roommates called No Parents TV. Marketer atOrabrush. Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. Orabrush also used YouTube celebrities to its advantage. Sign up for Innovation Inc. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Whether it's a masterpiece filmed on iPod, a vision edited on Android, or an action-cam thrill ride, we want to see it. It was a ton of fun, but alas, life happens, and our little channel ended when we all got busy.I flirted with the idea of starting my own YouTube channel. as well as other partner offers and accept our, Screengrab from AllThatGlitters21 on YouTube.
In between projects, I’ve taken independent directing and producing gigs. Across all channels, my videos have received roughly 100 million views online. I was hopeful to launch on Kickstarter. It put up a humorous video featuring an app that can detect bad breath, which got tons of views. But when BYUtv approached me and asked if I’d produce a show for them, I took that opportunity to develop The New Creatives. "If you have creative, meaningful content, number three subscribed sponsored channel. Here's how Orabrash did it: Videos sparked the growth of Orabrush, but it's not enough to just shoot a couple infomercials and upload them on to the web. Many of our best were part of initiatives that never launched, and the videos never publicly showcased. How'd it manage that? Now, Orabrush's channel is the number three subscribed sponsored channel on YouTube, behind only Old Spice and Apple, says Craig. Great films come from invention, creativity, and story. Often I pursue projects simply because I want them to exist, not because it has the imminent prospect of making me money. I also had the pleasure of playing emcee at our numerous events.After the token sale, we continued to build the name of Mainframe with creative media and events to compellingly communicate with everybody we encountered. We raised $62,000 in a month, and pre-sold $750,000 worth of product before shipping just a few months later.If a wedding and marriage weren't challenging enough, my wife Beccy and I did something completly different. And sometimes it’s just for fun. Despite announcing our efforts the same week as the Edward Snowden revelations, we still got coverage in major tech (Fast Company, PandoDaily), finance (WSJ, Bloomberg), and film (Variety, Hollywood Reporter) press. We want to see what happens when everybody, from the seasoned film pro to the aspiring teen auteur, uses the gear we already have in our pocket. In addition to the lifestyle experiment on camera, I ultimately took the helm as director and editor of the film as well. Subscriber Our Bad Breath Test was named one of the most Iconic Ads of YouTube's first decade alongside brands like Old Spice, Dove, and Pepsi.
Austin Craig, who works with the Orabrush marketing group, spoke at the Small Business Summit 2012 in Manhattan today, and he had some great insights on how to market through social channels. We were also honored as Webby Award nominees. "If you have creative, meaningful content, that will get noticed.". A look into the tech transformations underway at the world's largest companies. The record breaking video has 8 million views.As a creative lead at Molio, the ad-tech firm spun out of Orabrush, I wrote and directed videos for household name brands like Wilson Golf.While at Molio, I wrote and directed this piece for ghd hair. It was one of my favorites from my time there. The YouTube channel became a massive hit, and it found new ways to spread the word. Our season included ten 25-minute episodes with ten truly unique guests, as well as additional interviews and web-exclusive content, featuring YouTube stars, musicians, activists, filmmakers, and more.I’m really proud of what we put together, and it was incredibly rewarding to work with so many artists I personally admire, including my own crew.Learn more about The New Creatives on Facebook, Instagram, and at BYUtv.org.
So how can a small business like this appeal to the masses on a tight budget?
That was fun. As executive producer, writer, and cohost for their newest podcast Hidden in Plain Sight, I explored how the massive amount of data being created every day was illuminating solutions to some of the world’s most complex problems.
Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. The brilliance of the product made the work easy. Naturally, the app itself got a ton of exposure—it has gotten more than 500,000 downloads since. A leading-edge research firm focused on digital transformation. Many of our best were part of initiatives that never launched, and the videos never publicly showcased.
I write, produce, voice and act in film and video of all kinds. The Orabrush Facebook page has around 300,000 fans—strange, for something as simple as a tongue cleaner.
Our entire strategy was founded on YouTube video. View Austin M. Craig’s profile on LinkedIn, the world's largest professional community. It contacted them and had them do product reviews of the brush. Using the simple statistic of where bad breath comes from and Austin Craig’s conversational comedy; Marmon produced this commercial for less than $500 in a pool hall: Garnering over 24 million views on YouTube to date , this video initially drove over 10,000 units in sales for Orabrush …
Account active It promises to get rid of your bad breath.
Kudos for this accomplishment also go to colleagues at the Harmon Brothers, Ackermania Creative, and Molio. We successfully crowdfunded a documentary film about the experiment, raising over $70,000 on Kickstarter and significantly more in direct cryptocurrency contributions and sponsorship.
Just for FunIn college, I did a little YouTube channel with my roommates called No Parents TV. Marketer atOrabrush. Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. Orabrush also used YouTube celebrities to its advantage. Sign up for Innovation Inc. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Whether it's a masterpiece filmed on iPod, a vision edited on Android, or an action-cam thrill ride, we want to see it. It was a ton of fun, but alas, life happens, and our little channel ended when we all got busy.I flirted with the idea of starting my own YouTube channel. as well as other partner offers and accept our, Screengrab from AllThatGlitters21 on YouTube.
In between projects, I’ve taken independent directing and producing gigs. Across all channels, my videos have received roughly 100 million views online. I was hopeful to launch on Kickstarter. It put up a humorous video featuring an app that can detect bad breath, which got tons of views. But when BYUtv approached me and asked if I’d produce a show for them, I took that opportunity to develop The New Creatives. "If you have creative, meaningful content, number three subscribed sponsored channel. Here's how Orabrash did it: Videos sparked the growth of Orabrush, but it's not enough to just shoot a couple infomercials and upload them on to the web. Many of our best were part of initiatives that never launched, and the videos never publicly showcased. How'd it manage that? Now, Orabrush's channel is the number three subscribed sponsored channel on YouTube, behind only Old Spice and Apple, says Craig. Great films come from invention, creativity, and story. Often I pursue projects simply because I want them to exist, not because it has the imminent prospect of making me money. I also had the pleasure of playing emcee at our numerous events.After the token sale, we continued to build the name of Mainframe with creative media and events to compellingly communicate with everybody we encountered. We raised $62,000 in a month, and pre-sold $750,000 worth of product before shipping just a few months later.If a wedding and marriage weren't challenging enough, my wife Beccy and I did something completly different. And sometimes it’s just for fun. Despite announcing our efforts the same week as the Edward Snowden revelations, we still got coverage in major tech (Fast Company, PandoDaily), finance (WSJ, Bloomberg), and film (Variety, Hollywood Reporter) press. We want to see what happens when everybody, from the seasoned film pro to the aspiring teen auteur, uses the gear we already have in our pocket. In addition to the lifestyle experiment on camera, I ultimately took the helm as director and editor of the film as well. Subscriber Our Bad Breath Test was named one of the most Iconic Ads of YouTube's first decade alongside brands like Old Spice, Dove, and Pepsi.
Austin Craig, who works with the Orabrush marketing group, spoke at the Small Business Summit 2012 in Manhattan today, and he had some great insights on how to market through social channels. We were also honored as Webby Award nominees. "If you have creative, meaningful content, that will get noticed.". A look into the tech transformations underway at the world's largest companies. The record breaking video has 8 million views.As a creative lead at Molio, the ad-tech firm spun out of Orabrush, I wrote and directed videos for household name brands like Wilson Golf.While at Molio, I wrote and directed this piece for ghd hair. It was one of my favorites from my time there. The YouTube channel became a massive hit, and it found new ways to spread the word. Our season included ten 25-minute episodes with ten truly unique guests, as well as additional interviews and web-exclusive content, featuring YouTube stars, musicians, activists, filmmakers, and more.I’m really proud of what we put together, and it was incredibly rewarding to work with so many artists I personally admire, including my own crew.Learn more about The New Creatives on Facebook, Instagram, and at BYUtv.org.
So how can a small business like this appeal to the masses on a tight budget?
That was fun. As executive producer, writer, and cohost for their newest podcast Hidden in Plain Sight, I explored how the massive amount of data being created every day was illuminating solutions to some of the world’s most complex problems.
Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. The brilliance of the product made the work easy. Naturally, the app itself got a ton of exposure—it has gotten more than 500,000 downloads since. A leading-edge research firm focused on digital transformation. Many of our best were part of initiatives that never launched, and the videos never publicly showcased.
I write, produce, voice and act in film and video of all kinds. The Orabrush Facebook page has around 300,000 fans—strange, for something as simple as a tongue cleaner.
Our entire strategy was founded on YouTube video. View Austin M. Craig’s profile on LinkedIn, the world's largest professional community. It contacted them and had them do product reviews of the brush. Using the simple statistic of where bad breath comes from and Austin Craig’s conversational comedy; Marmon produced this commercial for less than $500 in a pool hall: Garnering over 24 million views on YouTube to date , this video initially drove over 10,000 units in sales for Orabrush …
Account active It promises to get rid of your bad breath.
Kudos for this accomplishment also go to colleagues at the Harmon Brothers, Ackermania Creative, and Molio. We successfully crowdfunded a documentary film about the experiment, raising over $70,000 on Kickstarter and significantly more in direct cryptocurrency contributions and sponsorship.
Just for FunIn college, I did a little YouTube channel with my roommates called No Parents TV. Marketer atOrabrush. Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. Orabrush also used YouTube celebrities to its advantage. Sign up for Innovation Inc. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Whether it's a masterpiece filmed on iPod, a vision edited on Android, or an action-cam thrill ride, we want to see it. It was a ton of fun, but alas, life happens, and our little channel ended when we all got busy.I flirted with the idea of starting my own YouTube channel. as well as other partner offers and accept our, Screengrab from AllThatGlitters21 on YouTube.
In between projects, I’ve taken independent directing and producing gigs. Across all channels, my videos have received roughly 100 million views online. I was hopeful to launch on Kickstarter. It put up a humorous video featuring an app that can detect bad breath, which got tons of views. But when BYUtv approached me and asked if I’d produce a show for them, I took that opportunity to develop The New Creatives. "If you have creative, meaningful content, number three subscribed sponsored channel. Here's how Orabrash did it: Videos sparked the growth of Orabrush, but it's not enough to just shoot a couple infomercials and upload them on to the web. Many of our best were part of initiatives that never launched, and the videos never publicly showcased. How'd it manage that? Now, Orabrush's channel is the number three subscribed sponsored channel on YouTube, behind only Old Spice and Apple, says Craig. Great films come from invention, creativity, and story. Often I pursue projects simply because I want them to exist, not because it has the imminent prospect of making me money. I also had the pleasure of playing emcee at our numerous events.After the token sale, we continued to build the name of Mainframe with creative media and events to compellingly communicate with everybody we encountered. We raised $62,000 in a month, and pre-sold $750,000 worth of product before shipping just a few months later.If a wedding and marriage weren't challenging enough, my wife Beccy and I did something completly different. And sometimes it’s just for fun. Despite announcing our efforts the same week as the Edward Snowden revelations, we still got coverage in major tech (Fast Company, PandoDaily), finance (WSJ, Bloomberg), and film (Variety, Hollywood Reporter) press. We want to see what happens when everybody, from the seasoned film pro to the aspiring teen auteur, uses the gear we already have in our pocket. In addition to the lifestyle experiment on camera, I ultimately took the helm as director and editor of the film as well. Subscriber Our Bad Breath Test was named one of the most Iconic Ads of YouTube's first decade alongside brands like Old Spice, Dove, and Pepsi.
Austin Craig, who works with the Orabrush marketing group, spoke at the Small Business Summit 2012 in Manhattan today, and he had some great insights on how to market through social channels. We were also honored as Webby Award nominees. "If you have creative, meaningful content, that will get noticed.". A look into the tech transformations underway at the world's largest companies. The record breaking video has 8 million views.As a creative lead at Molio, the ad-tech firm spun out of Orabrush, I wrote and directed videos for household name brands like Wilson Golf.While at Molio, I wrote and directed this piece for ghd hair. It was one of my favorites from my time there. The YouTube channel became a massive hit, and it found new ways to spread the word. Our season included ten 25-minute episodes with ten truly unique guests, as well as additional interviews and web-exclusive content, featuring YouTube stars, musicians, activists, filmmakers, and more.I’m really proud of what we put together, and it was incredibly rewarding to work with so many artists I personally admire, including my own crew.Learn more about The New Creatives on Facebook, Instagram, and at BYUtv.org.
So how can a small business like this appeal to the masses on a tight budget?
That was fun. As executive producer, writer, and cohost for their newest podcast Hidden in Plain Sight, I explored how the massive amount of data being created every day was illuminating solutions to some of the world’s most complex problems.
Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. The brilliance of the product made the work easy. Naturally, the app itself got a ton of exposure—it has gotten more than 500,000 downloads since. A leading-edge research firm focused on digital transformation. Many of our best were part of initiatives that never launched, and the videos never publicly showcased.
I write, produce, voice and act in film and video of all kinds. The Orabrush Facebook page has around 300,000 fans—strange, for something as simple as a tongue cleaner.
Our entire strategy was founded on YouTube video. View Austin M. Craig’s profile on LinkedIn, the world's largest professional community. It contacted them and had them do product reviews of the brush. Using the simple statistic of where bad breath comes from and Austin Craig’s conversational comedy; Marmon produced this commercial for less than $500 in a pool hall: Garnering over 24 million views on YouTube to date , this video initially drove over 10,000 units in sales for Orabrush …
Account active It promises to get rid of your bad breath.
Kudos for this accomplishment also go to colleagues at the Harmon Brothers, Ackermania Creative, and Molio. We successfully crowdfunded a documentary film about the experiment, raising over $70,000 on Kickstarter and significantly more in direct cryptocurrency contributions and sponsorship.
Just for FunIn college, I did a little YouTube channel with my roommates called No Parents TV. Marketer atOrabrush. Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. Orabrush also used YouTube celebrities to its advantage. Sign up for Innovation Inc. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Whether it's a masterpiece filmed on iPod, a vision edited on Android, or an action-cam thrill ride, we want to see it. It was a ton of fun, but alas, life happens, and our little channel ended when we all got busy.I flirted with the idea of starting my own YouTube channel. as well as other partner offers and accept our, Screengrab from AllThatGlitters21 on YouTube.
In between projects, I’ve taken independent directing and producing gigs. Across all channels, my videos have received roughly 100 million views online. I was hopeful to launch on Kickstarter. It put up a humorous video featuring an app that can detect bad breath, which got tons of views. But when BYUtv approached me and asked if I’d produce a show for them, I took that opportunity to develop The New Creatives. "If you have creative, meaningful content, number three subscribed sponsored channel. Here's how Orabrash did it: Videos sparked the growth of Orabrush, but it's not enough to just shoot a couple infomercials and upload them on to the web. Many of our best were part of initiatives that never launched, and the videos never publicly showcased. How'd it manage that? Now, Orabrush's channel is the number three subscribed sponsored channel on YouTube, behind only Old Spice and Apple, says Craig. Great films come from invention, creativity, and story. Often I pursue projects simply because I want them to exist, not because it has the imminent prospect of making me money. I also had the pleasure of playing emcee at our numerous events.After the token sale, we continued to build the name of Mainframe with creative media and events to compellingly communicate with everybody we encountered. We raised $62,000 in a month, and pre-sold $750,000 worth of product before shipping just a few months later.If a wedding and marriage weren't challenging enough, my wife Beccy and I did something completly different. And sometimes it’s just for fun. Despite announcing our efforts the same week as the Edward Snowden revelations, we still got coverage in major tech (Fast Company, PandoDaily), finance (WSJ, Bloomberg), and film (Variety, Hollywood Reporter) press. We want to see what happens when everybody, from the seasoned film pro to the aspiring teen auteur, uses the gear we already have in our pocket. In addition to the lifestyle experiment on camera, I ultimately took the helm as director and editor of the film as well. Subscriber Our Bad Breath Test was named one of the most Iconic Ads of YouTube's first decade alongside brands like Old Spice, Dove, and Pepsi.
From there, things just ramped up. We called it Orapup. Its social presence is all interconnected. In addition to incredible buzz online, we earned mainstream press from The New York Times, Nightline, the Wall Street Journal, numerous mentions from AdAge, and countless other.We produced literally hundreds of videos.
In 2015 I got the wheels rolling on a hardware startup I was calling Shadowcast. Austin M. has 16 jobs listed on their profile. It got millions of views on YouTube, so Orabrush created a channel and started making more content, like a regular web series with a guy in a giant tongue costume (his name's Morgan). In each episode we explored how independent creative professionals express themselves through new media, new tools, and new platforms. Not only did their reviews get tons of views, but these YouTube figures have devoted "rockstar" followings, and so when the celebs did their reviews, a bunch of their followers wanted to do the same and it spread like wildfire. In early 2015, Orabrush was acquired and became a Dentek brand. Beginning in 2009, I worked with a brilliant team to build the Orabrush brand from no sales online or offline to millions of brushes sold in tens of thousands of stores in hundreds of countries. The concept was well received, but I was encouraged to develop further before seeking funding. Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. The campaign raised $73k on Kickstarter and even more via outside sponsors. We crafted, told, and retold our story many times to great effect. In the Spring of 2019, I connected with the founders of Mission.org (on Twitter of all places). Now over 3.1 million people have seen me on a toilet.Once I accidentally became an internationally renowned Bigfoot hunter.
Austin Craig, who works with the Orabrush marketing group, spoke at the Small Business Summit 2012 in Manhattan today, and he had some great insights on how to market through social channels. We were also honored as Webby Award nominees. "If you have creative, meaningful content, that will get noticed.". A look into the tech transformations underway at the world's largest companies. The record breaking video has 8 million views.As a creative lead at Molio, the ad-tech firm spun out of Orabrush, I wrote and directed videos for household name brands like Wilson Golf.While at Molio, I wrote and directed this piece for ghd hair. It was one of my favorites from my time there. The YouTube channel became a massive hit, and it found new ways to spread the word. Our season included ten 25-minute episodes with ten truly unique guests, as well as additional interviews and web-exclusive content, featuring YouTube stars, musicians, activists, filmmakers, and more.I’m really proud of what we put together, and it was incredibly rewarding to work with so many artists I personally admire, including my own crew.Learn more about The New Creatives on Facebook, Instagram, and at BYUtv.org.
So how can a small business like this appeal to the masses on a tight budget?
That was fun. As executive producer, writer, and cohost for their newest podcast Hidden in Plain Sight, I explored how the massive amount of data being created every day was illuminating solutions to some of the world’s most complex problems.
Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. The brilliance of the product made the work easy. Naturally, the app itself got a ton of exposure—it has gotten more than 500,000 downloads since. A leading-edge research firm focused on digital transformation. Many of our best were part of initiatives that never launched, and the videos never publicly showcased.
I write, produce, voice and act in film and video of all kinds. The Orabrush Facebook page has around 300,000 fans—strange, for something as simple as a tongue cleaner.
Our entire strategy was founded on YouTube video. View Austin M. Craig’s profile on LinkedIn, the world's largest professional community. It contacted them and had them do product reviews of the brush. Using the simple statistic of where bad breath comes from and Austin Craig’s conversational comedy; Marmon produced this commercial for less than $500 in a pool hall: Garnering over 24 million views on YouTube to date , this video initially drove over 10,000 units in sales for Orabrush …
Account active It promises to get rid of your bad breath.
Kudos for this accomplishment also go to colleagues at the Harmon Brothers, Ackermania Creative, and Molio. We successfully crowdfunded a documentary film about the experiment, raising over $70,000 on Kickstarter and significantly more in direct cryptocurrency contributions and sponsorship.
Just for FunIn college, I did a little YouTube channel with my roommates called No Parents TV. Marketer atOrabrush. Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. Orabrush also used YouTube celebrities to its advantage. Sign up for Innovation Inc. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Whether it's a masterpiece filmed on iPod, a vision edited on Android, or an action-cam thrill ride, we want to see it. It was a ton of fun, but alas, life happens, and our little channel ended when we all got busy.I flirted with the idea of starting my own YouTube channel. as well as other partner offers and accept our, Screengrab from AllThatGlitters21 on YouTube.
In between projects, I’ve taken independent directing and producing gigs. Across all channels, my videos have received roughly 100 million views online. I was hopeful to launch on Kickstarter. It put up a humorous video featuring an app that can detect bad breath, which got tons of views. But when BYUtv approached me and asked if I’d produce a show for them, I took that opportunity to develop The New Creatives. "If you have creative, meaningful content, number three subscribed sponsored channel. Here's how Orabrash did it: Videos sparked the growth of Orabrush, but it's not enough to just shoot a couple infomercials and upload them on to the web. Many of our best were part of initiatives that never launched, and the videos never publicly showcased. How'd it manage that? Now, Orabrush's channel is the number three subscribed sponsored channel on YouTube, behind only Old Spice and Apple, says Craig. Great films come from invention, creativity, and story. Often I pursue projects simply because I want them to exist, not because it has the imminent prospect of making me money. I also had the pleasure of playing emcee at our numerous events.After the token sale, we continued to build the name of Mainframe with creative media and events to compellingly communicate with everybody we encountered. We raised $62,000 in a month, and pre-sold $750,000 worth of product before shipping just a few months later.If a wedding and marriage weren't challenging enough, my wife Beccy and I did something completly different. And sometimes it’s just for fun. Despite announcing our efforts the same week as the Edward Snowden revelations, we still got coverage in major tech (Fast Company, PandoDaily), finance (WSJ, Bloomberg), and film (Variety, Hollywood Reporter) press. We want to see what happens when everybody, from the seasoned film pro to the aspiring teen auteur, uses the gear we already have in our pocket. In addition to the lifestyle experiment on camera, I ultimately took the helm as director and editor of the film as well. Subscriber Our Bad Breath Test was named one of the most Iconic Ads of YouTube's first decade alongside brands like Old Spice, Dove, and Pepsi.
